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EXPERIENCES

Elevating each customer experience one memorable moment at a time.

EMOTIONAL CONNECTIONS

The best experiences are the ones that immerses all your senses and engages you to people, places, and things in contextual and relevant ways. 

Since 1997, RMI has been helping brands create emotional connections with their guests through live events that drive awareness, build loyalty, and increase sales. Our proprietary strategic event planning process allows us to harness new opportunities, discover new possibilities, and unlock new brand potential. 

Innovative and experienced

Case Study: Lexus Luxury Retreat

The Client

Lexus, Where luxury and lifestyle meet, on the road and beyond.

Length of partnership: RMI has been servicing Lexus since 2005 and Toyota North America since 2001.

The Challenge

Lexus asked us to plan an event that would continue growing brand awareness in the luxury car industry and provide a remarkable experience for elite guest influencers.

The Solution

We took a 3-pronged approach to ensuring an outstanding event for Lexus:

Step One: We identified elite properties that align with the Lexus brand using our custom site selection process.

Step Two: We provided white-glove service throughout the event ensuring every elite guest influencer had their needs met and their expectations surpassed.

Step Three: We incorporated Lexus fleet vehicles into the event so guests could personally enjoy the unique and luxurious Lexus driving experience.

The Results

“Our event couldn’t have gone any better, and our elite influencers got the content they were truly excited about AND have an elevated impression of Lexus.” 
— Greg Thome, Senior Manager
Regional and Lifestyle Communications, Toyota Motor North America

Case Study: Polaris Sales Meetings

The Client

Polaris Industries, The global leader in powersports

Length of partnership: RMI has been servicing Polaris since 1998.

The Challenge

Polaris charged us with accelerating brand and product awareness and promoting dealer sales at a sales meeting.

The Solution

We created a custom event registration site that accommodated more than 5,000 guests. The site provided personalized event schedules, customize badges, tools to facilitate exhibitor connections and live reporting. We also developed an event APP to streamline the guest experience at the event. Meanwhile, our elite VIP services team addressed every need of the company executives while our elite supplier relations and vendor connections personnel ensured Polaris’ 400,000 sq. ft. product display and order stations were meticulously managed.

 

The Results

Case Study: Ole Red Restaurant Openings

The Client

Ryman Hospitality Properties, Inc. – An exclusive hotel, resort, entertainment, and media company founded by Edward Gaylord.

Length of partnership: RMI has been servicing Ryman Hospitality Properties, Inc. since 2011.

The Challenge

Ryman Hospitality Properties, Inc. needed an all-inclusive event management solution that would ensure every need would be accommodated without hidden fees.

The Solution

Our full-service event management team seamlessly handled every aspect of their celebrity event for a fixed price. 

The Results

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Virtual events reimagined

Countless brands are now facing the challenge of selling products and services virtually. For many of our clients, it is more important than ever to provide the same in-person experience with a virtual event.

With over 20 years of corporate event management expertise, we are the best in the industry at bringing events alive, in-person or virtually. Let us help you think outside the box and find creative, innovative ways to get your brand in front of the right people and create memorable experiences. 

Case Study: Virtual Event Strategy Transforms Local Business

The Client

Like many businesses, Kelsey Mercer was in the midst of preparing for a product launch when public health guidelines forced the studio to close temporarily.

Length of partnership: RMI has been servicing Kelsey Mercer since 2018.

The Challenge

As Kelsey Mercer customers were demanding more, and existing resources were at capacity, the studio needed to shift from selling face to face to selling online, while providing the same in-person experience.

The Solution

With RMI strategy, coordination, and execution, Kelsey Mercer had a successful virtual product launch that created a springboard for virtual platforms, apps, and subscription models.

The Results

In just weeks, Kelsey Mercer saw an increase in audience attendance and gained valuable revenue streams.

“RMI is the ‘No stress … All success’ event management team!  They transform an event into an experience to remember.  RMI exudes positive energy, confidence, and calm from beginning to end!  In every stage of planning, preparation, and execution, they not only hold your hand they guide the way.  They know just what you need and what needs to happen steps before you do.  I know I can focus on what I needed to do because they are always aware of every other detail to pull it all together excellently.” 
— Kelsey Mercer, CEO
Kelsey Mercer Lifestyle Wellness Brand

Influencer Campaigns

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POV: You’re exploring the breathtaking Blue Ridge Mountains as a special guest on our recent #HybridHiddenGemsSE campaign. 🚗

Thank you to the incredible group of content creators who joined our team on this journey as we discovered a few of the many hidden gems across North Carolina together in ToyotaUSA hybrid vehicles.

LocalToyotaDealers
...

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3 day road trip with ToyotaUSA in the all new Toyota Hybrid Tundra. Good people, good vibes, and great experiences. Much love for having us be apart of it! 🙌🏾 LocalToyotaDealers
#HybridHiddenGemsSE #Tundra #Hybrid
...

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⛰ just out here living dangerous, yo.

#HybridHiddenGemsSE #LetsGoPlaces #Sponsored #Boone #ViewsforDays #Traveling #ExploreBoone #Yoga #HandstandsEverywhere
...

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Headed back out of town tomorrow for the fourth trip in four weeks ✈️😱. I’ve finally recapped my amazing #sportswomanadventure with toyotausa on the blog! 🎣I’m sharing where we stayed (the GORG barnsleyresort), what we did (shootin’ with slginc2 and off-roadin’ in very competent toyotausa trucks & SUVs was a highlight) + what I wore. ☀️ Head over to www.editbylauren.com for all the details! Thanks again to toyotausa for hosting me…can’t wait for the next adventure together! 😎 ...

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I don’t know who needs to hear this, but it’s time to start living the life you’ve always imagined. ❤️

It’s time to make your own magic. It’s time to buy the dress. It’s time to create your own fairy tale. It’s time to romanticize your life. It’s time to sing at the top of your lungs. It’s time to dance. It’s time to celebrate every small victory. It’s time to go horseback riding. It’s time to go off-roading. It’s time to learn an instrument. It’s time to take long walks along the water right as the sun sets. It’s time to bake chocolate chip cookies. It’s time to go on a road trip. It’s time to fall in love with the world. It’s time to do all the things you’ve always wanted to do but never actually did. IT’S TIME ✨💕🎉

📍barnsleyresort thanks to my toyotausa family #sportswomanadventure
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Let’s go girls! 🔫 (I can’t take this emoji seriously) Had a blast 💥 with slginc2 at the Beretta Shooting Grounds at barnsleyresort! I saved all of my shooting videos on my toyotausa highlight!

#shootlikeagirl #sportswomanadventure #clayshooting #skeetshooting #trapshooting #trapshootinggirl #girlswhoshoot #girlswhoshootguns
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Happy Friday + November!
Missing Cali & the Avalon Hybrid we cruised around in for a few days during our toyotausa #HybridHiddenGems adventure 🚙🌁 Girls trips are good for the soul 💋
Full blog post coming about the drive we did from LA to SF! So many amazing places to stop along the way. Can’t wait to share! Ps. Linked my outfit on the LIKEtoKNOW.it app (search for halljessicalynn)
#goldengatebridge #caliroadtrip #revolveme
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Road trips are our favorite way to travel together! It feels so freeing and so adventurous! We love stopping wherever catches our eye and making random detours. We’ve discovered some amazing spots that way and everything feels a little more exciting when you stumble across it randomly.
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We’ve also found that road trips are a great test of a relationship. It’s a great way to see a different side of your partner and spark exciting new ways to bond.
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To keep the focus on fun and adventure, here’s what we always make sure to have:
• Google maps downloaded offline (you never know when you’ll go through a low coverage area)
• lots of snacks (prevent hangry fights)
• pre downloaded podcast episodes (we love igntd.me and How I Built This)
• audio books (we love choosing one set wherever we are traveling)
• wet wipes, travel size toilet paper and toilet seat covers (rest stops, enough said)
• a car that’s comfy to drive for miles and miles (we loved the comfort of the toyotausa #camry #hybrid and that we never needed to fill up gas!)
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What are your road trip essentials?
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#toyotapartner #hybridhiddengems
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AN EASY WAY TO CREATE ADVENTURE ✨
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When I think of adventure, I often think of an adrenaline pumping activity. What I learned is that NO WIFI AND CELL COVERAGE can be just as thrilling as sky diving! (and yes, I’ve been sky diving and can accurately make the comparison).
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During our 2nd stop on our toyotausa #HybridHiddenGems adventure in Big Sur, we didn’t have cell coverage or WiFi for an ENTIRE DAY! I don’t mean it was limited or patchy spots of coverage, we literally had NONE. We haven’t traveled without WiFi since the creation of WiFi on phones!
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We forgot how thrilling it is to just EXPLORE. Like really truly explore. No navigation (except the built in car one). No blogs of things to do. No Yelp reviews. No phone calls, emails, or social media to distract us from the experience.
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As an information junkie who won’t go to eat until I read all the reviews, this disconnect from the virtual world felt intimidating. But slowly, I started to remember what it was like to travel in the past without WiFi.
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We went wherever looked enticing. And even though we ended up “discovering” some really popular spots, they felt like hidden gems to us because we stumbled upon them. The experience of stumbling upon something vs. finding it intentionally is always so much more meaningful to me.
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We drove back and forth at times because we couldn’t find something we were looking for.
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We tried things without preconceived expectations.
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It was amazing, it was freeing, and it truly felt like an ADVENTURE!
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It made me realize, wow how easy to recreate this. On any day, we can go anywhere, put our phones on airplane mode, and just explore. It may even make an old familiar place feel brand new.
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Adventure is always just around the corner.
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Do you remember the last time you spent a day without your phone?
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#toyotapartner #camry #hybrid
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Because tonight’s post deserves a good memory. 🎣 Miss you nicolecarlsonxo ⁣

Cannot believe we have our final walkthrough for our house tomorrow! 😆 One more week til home-cooked meals and all the home content. ⁣




#flyfishing #lexusluxuryretreat #liketkit #liketoknow.it
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Here in vallicia with toyotausa for the #toyotabluegrasstour having a great time! Today we visited the slugger_museum and it was so much fun! It was great to see how the bats are made and also to see some of the bats used by legends like Jackie Robinson! Be sure to check out my IG stories to see the museum. Are you a fan of baseball? I`m a Red Sox fan, but my husband is a Cubs fan. A home divided hahaha! #toyotabluegrasstour 📸 marvelousinthemidwest ...

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Here in vallicia with toyotausa for the #toyotabluegrasstour having a great time! Today we visited the slugger_museum and it was so much fun! It was great to see how the bats are made and also to see some of the bats used by legends like Jackie Robinson! Be sure to check out my IG stories to see the museum. Are you a fan of baseball? I`m a Red Sox fan, but my husband is a Cubs fan. A home divided hahaha! #toyotabluegrasstour 📸 marvelousinthemidwest ...

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New blog post alert 🚨
My amazing adventure in Kentucky!
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#letsgoplaces #vayamosjuntos #toyotabluegrasstour #visitkentucky #kentuckyderby #derbyfashion #travel #travelblogger #travellife #latinainfluencer #travelwriter
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Adding the Camry XSE on my list of favorite cars👍🏻. In Supersonic Red please! 🔥

Oh yea! We had the best time driving this awesome car during the #ToyotaBluegrassTour event in Kentucky. 🐎 Did you know that the 2019 Camry received the 5-Star Overall Safety Rating? Amazing! I am just saying safety is number 1 priority!! Also you can get a #Camry starting at $24.090 🚘 for the Camry L model. .

Features of the XSE: .
- V6 cylinder
- from $34,850 - Entune™ 3.0 44 Audio Plus with JBL® 46 w/Clari-Fi™, 46 and App Suite 44
- Panoramic glass roof with front power tilt/slide moonroof
- Toyota Safety Sense™ P (TSS-P)

More info on www.toyota.com 🚘 and don’t forget to follow along on toyotausa
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POV: You’re exploring the breathtaking Blue Ridge Mountains as a special guest on our recent #HybridHiddenGemsSE campaign. 🚗

Thank you to the incredible group of content creators who joined our team on this journey as we discovered a few of the many hidden gems across North Carolina together in ToyotaUSA hybrid vehicles.

LocalToyotaDealers
...

87 8

3 day road trip with ToyotaUSA in the all new Toyota Hybrid Tundra. Good people, good vibes, and great experiences. Much love for having us be apart of it! 🙌🏾 LocalToyotaDealers
#HybridHiddenGemsSE #Tundra #Hybrid
...

462 5

⛰ just out here living dangerous, yo.

#HybridHiddenGemsSE #LetsGoPlaces #Sponsored #Boone #ViewsforDays #Traveling #ExploreBoone #Yoga #HandstandsEverywhere
...

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Stepping into a fall wonderland in Nashville 🍂🍁💗 If only traveling was thiiiiiis fast 😂 If you could travel anywhere in 1 second, where would be the first place you’d go? I’m settled on Thailand or Greece. Had so much fun driving around with lexususa this week in their new RX so obviously had to use it as a fun reels prop 💗 How’d I do with the transition??

#lexusrx #lexusbestiebash #transitionreels #transitions #fashionreels #fallfashion #fallleaves
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“Our event couldn’t have gone any better, and our elite influencers got the content they were truly excited about AND have an elevated impression of Lexus.”
Lexus logo Greg Thome, Senior Manager

Regional and Lifestyle Communications, Toyota Motor North America
“RMI is the 'No stress ... All success' event management team!  They transform an event into an experience to remember.  RMI exudes positive energy, confidence, and calm from beginning to end!  In every stage of planning, preparation, and execution, they not only hold your hand they guide the way.  They know just what you need and what needs to happen steps before you do.  I know I can focus on what I needed to do because they are always aware of every other detail to pull it all together excellently.”
Kelsey Mercer logo Kelsey Mercer, CEO
Kelsey Mercer Lifestyle Wellness Brand
“THANK YOU for your tremendous efforts in helping the Polaris team plan and execute the MY22 Virtual Spring Sales Meeting. We absolutely could not have done it without you. Your dedication, passion for Polaris, attention to detail, and efforts to ensure it is the most amazing virtual event are appreciated beyond words.”
Polaris logo Mary Michlitsch, Sr. Event Planner
Polaris Inc.
“I have been involved with producing or managing motorcycle trade shows since 1976. We have worked flawlessly with RMI for the past seventeen years and would highly recommend their service to anyone. Kathi and her team handled every aspect of our events from start to finish.”
Polaris logo Jim Betlach, VP Customer Relations
V-TWIN EXPO
“"I wanted to say a big THANK YOU to the both of you and your team; we couldn’t have done it without you! From start to finish your service was top-notch, executed with poise and very professional. Definitely Five Stars!"
Polaris logo Peggy James, Sr. Investor Relations Specialist
Polaris Inc.
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